Climate change is happening, and it matters. Our planet is already 2°F (1°C) hotter today than it was just a couple of centuries ago, and temperatures are expected to continue to rise. This has made our world a more difficult place to live. Between 2030 and 2050, climate change is expected to cause 250,000 additional deaths per year.
Climate change is a consequence of global warming, resulting from the buildup of greenhouse gases in our atmosphere. Although some greenhouse gases are produced by natural sources, virtually all climate scientists agree that today’s global warming is the result of human activity.
In 1965, scientists warned President Lyndon Johnson about the threat of disastrous climate change. In 1988, a NASA scientist testified before Congress about the dangers of global warming. For years, world leaders have called climate change a “defining issue of our era”.
The challenge of climate change is not a new one. Yet it still confronts us. Nineteen of the twenty hottest yearson record have happened since the year 2000. In fact, 2020 tied with 2016 as the hottest year since records began in 1880.
So, what is climate change? And why should we care about it?
Climate change is…
Just six months ago, Angela Merkel’s star seemed to have faded. Once the preeminent leader of not only Germany but all of Europe, media sources across the world had relegated her to the status of a lame duck.
Under immense pressure, Angela Merkel stepped down as leader of her party in 2018 and announced that she would not run for reelection as Chancellor of Germany. Her succession plans had then been thwarted when Annegret Kramp-Karrenbauer, her chosen successor, also stood down from party leadership. Merkel was undeniably on her way out of the German, European and global political arena.
Attention is a scarce resource. Good advertising transforms this resource into interest, sales and profit for a business.
But attention can be expensive. In a bid to grab it, more than $200 billion is spent each year by advertisers in the United States alone. Indeed, competition for attention has grown so drastically that the cost of advertising has multiplied over seven times in the last thirty years. To effectively speak to an audience, advertisers need to stand out in an increasingly crowded, noisy market.
Rewarded advertising, also known as value-exchange or incentivized advertising, can help advertisers stand out. This type…
In a 2017 meeting, Doug Parker, the CEO of American Airlines, told investors that his company would never lose money again. In a matter of weeks, COVID-19 has taken airlines to the brink of collapse. RavnAir, Alaska’s largest regional airline, has just filed for bankruptcy and laid off almost its entire staff. The CEO and President of United Airlines have told employees that downsizing could be necessary if the recovery is slow. Even with $50 billion earmarked to bailout the industry, both large and small airlines face an existential threat.
To survive the crisis, airlines could need another round of…
An eerie silence has settled across the country. Streets that were bustling with activity just a few weeks ago are now deserted. Schools and businesses are closed. The quiet fear of recession has gripped households and financial markets.
Nevertheless, amidst the quiet, history is being made. The largest stimulus package ever implemented in this country was signed into law in March. Despite delays and last-minute negotiations, the speed and scope of the $2 trillion plan is a real testament to the power of bipartisanship.
The stimulus package is enormous by any standards, containing a range of measures that are designed…
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